Built for the woman who's starting.
Again and again.

You don't need a "special occasion" bag. You
need a bag for Tuesday 9am meetings, Thursday
client calls, and Sunday market runs.

The Day One Collection is strong enough for
your laptop, roomy enough for your dreams, and
sleek enough for everything after 6pm.
Why initiees love it:
• Fits Your Whole Life: 15.6" laptop sleeve+
files+ bottle+ that "Day One Pocket" for
things you can't lose
• India-Ready. Water-resistant vegan leather,
anti-tarnish hardware, 8kg tested straps
• From 9 to 9: Structured shape for office. Soft
enough to slouch for weekend brunch
• No Guilt Luxury. Premium feel without the
premium price tag.

Tagline #BeAnlNITEE

Care instructions: Wipe clean. Carry often.
Initiate something today.